OVERVIEW
Solo
TEAM
Etsy Seller App IOS Redesign
Etsy serves as a virtual marketplace for independent artisans and collectors, offering a diverse range of vintage or handmade items across various categories. Many creative entrepreneurs kickstart their small businesses on this platform. As an aspiring small business owner learning to navigate Etsy, I found inspiration to enhance the current user interface, aiming to optimize the digital workflow for increased fluidity and efficiency.
ROLE
TIMELINE
PROJECT
UX/UI Designer
4 weeks
Personal
Background
UNDERSTAND
Since the pandemic, I aimed to start a side business, inspired by the prevailing trend and personal passion. After thorough research into online shops and e-commerce platforms, I opted for Etsy due to its focus on handmade items and its beginner-friendly system. However, I faced challenges with the Etsy seller app, which had notably lower ratings than the buyer app. Delving into the app exposed interface issues that resonated with many other users.
User Research
DEFINING THE PROBLEM SPACE
I initiated the research process by examining users' reviews on the App Store to identify pain points.
After reading the reviews, I found that the Etsy seller app had recently undergone a redesign. Without experience with the old app, my insights are solely based on the feedback for the newer version. The following key points have been highlighted:
❗ User experience issues despite the new redesign
❗ Inconsistencies and confusion of layout
❗ Missing features and functionality
Overall there is a preference for the older app due to its perceived better functionality.
I initiated the research process by examining users' reviews on the App Store to identify pain points.
User Interviews
How might we enhance the Etsy Seller App to provide a seamless and efficient experience for users, ensuring transparent and accurate access to critical data, while maintaining a consistent interface?
AND SO WE ASK. . .
Target Audience
ROADMAPPING
Based on insights gathered from user interviews, we identified specific pain points related to the Smart TV device, which will be our primary focus of this case.
A novice entrepreneur looking to start her own business
A seasoned business owner looking to maintain his shop
Afterward, I developed two user personas, embodying the characteristics of potential target users based on my research and the identified challenges. These personas were designed to encompass both novice and experienced users of the Etsy Seller app.
User Personas
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Through a series of online and in-person meetings, keeping our research and user personas in mind, the team and I generated ideas for potential solutions and products.
These ideas underwent review with our Sony Mentor, followed by another round of user interviews to gauge the popularity and feasibility of each solution. Finally we settled on:
Creating a gamified fitness TV app that utilizes a TV remote to monitor physical progress during user workouts.
Idea Prioritization
IDEATION
LOW-FIDELITY PROTOTYPE
Additionally, a penalty feature has been incorporated, emphasizing consequences for lapses in exercise with the aim of encouraging their return to physical activity.
Introduced a rewards system based on reaching milestones to enhance motivation and commitment, involving the growth and collection of flowers.
The primary focus of the app is to infuse enjoyment into exercise and promote a healthy physical lifestyle. Here are some of the included features:
Rewards System
Utilizing AI technology to enable the TV's native remote for movement tracking upon successful registration with the app.
A summary of your weekly exercise, including statistical insights into your ongoing progress and the achievement of set milestones.
Fundamentally, the "Growing Fitness" app is designed to foster individual accountability for users' physical well-being, all while making the experience enjoyable. In this app, you can:
At First Glance
Due to time constraints, we couldn't conduct extensive user testing with stakeholders. However, we did receive feedback from a few individuals in our previous interview pool as well as our mentors' feedback. The key points raised include:
Feedback
IMPACT
💡 "Certain users favor portable devices like laptops and smartphones over using a TV."
💡 "Seniors may face difficulty using a Smart TV and the app due to its advanced technology."
💡 "Many students may not have access to a TV, which may limit their ability to use this feature."
Hands-on experience
What did I learn?
REFLECTION
It was an out-of-the-box challenege, thinking creatively about the intersection of wellness and technology. This eye-opening experience emphasized that user experience goes beyond technology and highlighted the importance of advocating for unique ideas.
Prior to this course, I lacked the knowledge to navigate a Smart TV. Learning to utilize it was a significant learning curve since TVs were typically just for watching with minimal settings. Now, with new features, there are expanded possibilities to customize and use a TV for more than its intended use.
Understanding new technology
Regrettably, our team faced challenges in communication and effort, resulting in us lagging behind other student teams. This impacted both our progress and the overall quality of our final group deliverable. In future projects, I aim to foster openness and encourage everyone at the table to share their voices, while also establishing clear boundaries and expectations for effective collaboration within the group.
Communication is key!
Service Name
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Service Name
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Service Name
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